Mood-Performance-Tants

Mood-Performance-Dance (MPD) is a fashion show unique in Estonia that brings together fashion, performance, and dance in a distinctive way. MPD provides young fashion designers with the opportunity to present their clothing and accessory creations on an original platform, showcasing them to the audience as a truly eye-catching and playful performance. Each show is one of a kind, reaching an exceptional result through the imagination of the director and the stage team.

Over the past four years, I have been deeply involved in the production of Antonius Fashion Show in Estonia. My roles have ranged from Backstage Manager and Casting Lead to Head organizer asssistant, giving me comprehensive experience in both the creative and operational sides of fashion events. I have collaborated closely with designers, models, sponsors, and production teams to ensure seamless, high-quality runway experiences.

Stager

Year 2023

Stage & Runway Conceptualization

  • Controlled live cues for model entrances, choreography, music, lighting, and visual effects to create a smooth, dramatic, and engaging performance flow.

  • Maintained strict adherence to show timing, adapting in real time to unforeseen changes while preserving narrative and aesthetic impact.

  • Designed and staged the theatrical runway, treating it as a performance space where models, music, lighting, and props interacted to tell a cohesive story.

  • Collaborated closely with designers, choreographers, and creative directors to translate collection themes into dynamic, immersive runway experiences.

Performance Coordination & Timing

Rehearsals & Technical Run-Throughs

  • Organized and led multiple rehearsals, including technical, music, and performance walk-throughs.

  • Trained models and performers in their movements, spacing, and interactions with props and lighting to ensure stage presence matched creative intent.

Communication & Team Liaison

  • Acted as the central hub between backstage, production crew, performers, designers, and front-of-house staff.

  • Delivered precise instructions and real-time updates to ensure all participants were synchronized and the theatrical vision was fully realized.

Crisis Management & Real-Time Problem Solving

  • Responded immediately to technical, timing, or performer issues during rehearsals and live performance, ensuring minimal disruption to show flow.

  • Maintained calm, decisive leadership to uphold professional standards and audience experience.

Creative Integrity & Performance Quality

  • Ensured every stage element reflected the designers’ vision and storytelling goals, integrating theatricality while maintaining the runway’s professional standards.

  • Monitored the live environment continuously to preserve both visual excellence and narrative cohesion.

  • Created and curated visuals for LED screens and projection elements to enhance the show’s narrative and create immersive audience experiences.

  • Integrated multimedia content seamlessly with lighting, music, and choreography to amplify the theatrical impact of each collection.

Visual Content & Screen Design

Exhibition co-ordinator

Concept Development & Exhibition Curation

  • Conceived the overall exhibition theme and narrative, highlighting the evolution of designers’ work over 25 years.

  • Selected and curated featured collections, ensuring historical relevance, aesthetic coherence, and visual impact for the exhibition audience.

  • Matched designers’ collections for display, ensuring complementary aesthetics and avoiding visual clashes on the exhibition or runway presentation.

Research & Documentation

  • Conducted extensive research on participating designers, their collections, and MPT archives to produce accurate, compelling exhibition content.

  • Authored exhibition texts, catalogs, and interpretive materials, contextualizing each designer’s contribution to fashion history.

  • Oversaw exhibition layout, staging, and visual presentation to ensure a cohesive, engaging, and high-standard visitor experience.

Logistics & Collection Management

  • Organized all logistics for transporting costumes and collections to the fashion show or exhibition venue and returning them safely to designers.

  • Ensured the physical presentation of collections reflected their design integrity and aesthetic continuity.

Antonius Fashion Show

Estonian Fashion Festival webpage

Year 2024

Staging of Arabella Roosi collection "Embus" and Inger Tammela "Myrrypuro" / MPT Fashion Show 2024 / Photography by Andero Kalju

For more information visit

Arabella Roosi "Embus"/ MPT Fashion Show 2023 / Photography by Andero Kalju

Staging of Annabel Joa collection "Embus"/ MPTFashion Show 2023 / Photography by Andero Kalju

Year 2024

I organized an exhibition as part of a fashion show under the theme MPT 25, created to celebrate the 25th anniversary of MTPT. The exhibition highlighted designers who have launched their creative careers through the MPT platform. Featured works included those by renowned Estonian designers such as Liisi Eesmaa, Xenja Joost, and Tauri Västrik. The aim of the exhibition was to showcase MPT’s impact in supporting emerging talent and shaping the Estonian fashion landscape.

MPT25 exhibition/ MPTFashion Show 2024 / Estonian National Museum/Photography by Andero Kalju